How Alex Hormozi sold $4.4M in books in 90 minutes
And how you can replicate his tactics (even with 0 audience)
This article is inspired by a Twitter thread originally published by Ashvin Melwani about Alex Hormozi’s successful book launch for $100M Leads. Enjoy!
The headlines can appear dire. 96% of books published every year sell no more than 1,000 copies that year.1
Yet, we still love reading!
If “no one is buying books,” how do you explain the fact that Alex Hormozi got 500,000 people to attend his live book launch? What about the 800,000 hardcover copies (and counting!) he’s sold already, and the uptick in speaking, consulting, and business engagements he’s gotten as a result of his insane book sales?
People buy books. You just need to know how to market them.
The following is a play-by-play, simplified breakdown of his super-successful book launch, and how you can use these tactics for your own launch (even if you’re still new to business):
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