How can your business book become part of a larger business ecosystem, where your book, courses, and coaching all healthily feed into one another?
Diego Pineda is an author, business owner, and coach, and he shares how he first learned that selling books led to low margins, but also led to amazing, higher-value opportunities on the backend.
He witnessed firsthand how powerful a book was when he stepped into the world of thought-leadership. He noticed that having a book is almost mission-critical to your thought-leader career and personal brand, as writing helps your clarify your thoughts, distills your message, and drives authority to you. He shares a few tales of the power of a book, including one where a previously unknown PR expert got onto Tony Robbins’ stage — all because he had written a book!
He shares how business owners don’t have to start building their personal brand with fading online content, but they can create a shelf-stable book and build content around that book forever.
Diego also teaches you how you can take your knowledge, turn it into a book, and then take that book and turn it into the business of your dreams. His course, “Write a Business Book in 90 Days” is shared in the shownotes.
Enjoy the interview!
Learn more about Diego here:
Newsletter: https://soloauthor.substack.com
Book: http://soloauthor.com/
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Much love,
Renee