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I like the saying β€œYour business is a reflection of you.”

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Thank you Beniamin! Some people don’t think this is true, but after building a brand that was not in alignment with my passions (and merely my interests), I ran out of gas so quickly that it made my life miserable. Lesson learned from that was to dive head-first into something that you could help people with for the next 10 years. And that’s probably something very aligned with something you already do, identify with, and are amazing at naturally!

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